Tuesday, March 3, 2009

Ryan McGinley’s Endless Summer – An Analysis


Note: The following essay, as posted, was written late january, 2008. The latest version, currently undergoing revision, is posted in PDF here (16 pages).

image002 image001Untitled (Nudes, Van, Horse), 2005 and Fireworks, 2002, various portfolios/shows, photographic film scans, various sizes, Ryan McGinley

Here are two images selected from the website of artist Ryan McGinley, under the section “Photographs” labeled as Untitled (Nudes, Van, Horse), 2005 and Fireworks, 2002 [1]. They have both appeared in a variety of shows and publications of the artist’s work, and are representative of the images he produces and sells as art. McGinley’s work may be investigated semiotically, leading to the discovery of many culturally important signs within the images. These signs can be interpreted as enforcing a myth of youthful adventure within the American spectacle. This myth is not as innocent as seen at first glance – it becomes disturbing when we examine its place in our society and who is included in this idealized vision.

Untitled (Nudes, Van, Horse), as may be expected, depicts naked youth (of both conventional genders) with a van (on top of a van, with another possibly in the driver seat) facing a horse. They are placed within a landscape, a field that stretches to a distant horizon, with a mountain sloping towards the right of the frame, balanced with clouds and the hint of a sunset on the left. The second image in the spread, Fireworks, shows a young girl, also nude, leaping through the frame while sparklers or fireworks create bursts of light around and, because of the nature of light and longer photograph exposures, through her. She is frozen solid in the frame by a flash, catching her madcap smile and extended body. Behind her, presumably to shield herself from sparks, stretches a patterned article of clothing, or perhaps a shawl or blanket.

Fireworks, along with other early images of his frolicking friends, was self published by McGinley in a book titled The Kids Are Alright in 2002 [2]. The book, which he sent to various art world icons, gained him prestigious shows and press [3]. An article in the New York Times remarks that the early images are “as playful as they are voyeuristic, straddling a line between exuberance and disorientation [4]” and a short blurb on McGinley in Time Magazine says “the images were unairbrushed and unironic, which freed them of the twin burdens of prettiness and ponderousness. [5]” However, McGinley himself seems closer to bridging the images and their meaning in our society, when talking about his work in the Times article. Though calling them a celebration of life, he follows, “they are a world that doesn’t exist. A fantasy. [6]”

The fantasy presented in the work, though certainly contemporary, is also historically familiar. In order to delve deeper into the meaning of this visual fantasy, tools can be borrowed from semiotics – often used to dissect advertising imagery [7]. While these specific images may not be promoting a product, every image makes certain statements within itself. Every part of these images may be thought of as a sign, part of a coded statement that, when examined within the rest of society’s code, can tell us more about the intended (or unintended) meaning of the image. In order to understand what the signs signify (what they mean, what concept they represent) we must continue to examine the signifiers (the representations attached to meaning) [8].

In describing the images previously, we have already started to examine the first layer of signage – in photography, this may be considered the indexical. Since this kind of photography consists of images made by light bouncing of the subjects in front of the camera, the images here directly represent (on one level) the subject matter in front of the camera. The images are also fairly iconic, since the referred are represented in a way that visually is similar to themselves [9]. Therefore, when we talk about the smiling girl in Fireworks it is understood that this picture was made by pointing a camera at the subject – this image is both of and means “smiling girl.” This most basic level of analysis, to anyone who understands the nature of photography, does not add much to the understanding of the particular images. To increase understanding, we can expand the context, and examine them in relation to the code of contemporary American culture.

It must be understood that most artists of McGinley’s generation are extremely visually conscious – he grew up spending much time in New York City during the 80s, a city plastered with all kinds of advertisements and visual amusements [10]. The horse, the sunset, and the landscape itself in Untitled may all be part of a conversation with the ubiquitous Marlboro-spearheaded advertising image of “America.” These signs represent the great outdoors, the epic and timeless landscape that must have seemed quite enticing to a Jersey boy. Fireworks also is involved in this celebration of America, as the namesake explosions are linked to 4th of July celebration as well as youthful excitement. Even the cloth flowing behind the figure is suggestive of a flag, somehow, its shape held by the pole of the girl’s body. The smile, the lighting in these photographs, the beautiful figures (human and equine) all suggest that this America must be a wonderful thing – indeed, youth, nudity, action – these are all associated with “Freedom” – the signified and signifier, a loaded concept in and of itself. While not quite as obvious, the van also plays an important role in this dialogue. It is denotive (describing directly) of a means of travel, a way to get to this “America” but it is also connotive (through inference, obviously in use and off the “beaten path”) of a higher level idea – the great American road trip, the dream of adventurous adolescents [11].  It has roots in the westward wagon trains of heroicized settlers, crosses through the travels of self discovery of cultural icons like Jack Kerouac, and now resides in the pop culture inanity of Tom Greene in “Road Trip” – proclaimed on the promotional poster, “The greatest college tradition of all!” The sexuality present here is also part of this fantasy – the sexuality of teen movies, the eroticism of a youth, McGinley, who claims inspiration from glossy lifestyle erotica of the 70s [12]. This idea of the American Road Trip is part of the broader myth of carefree explorative youth – a myth that presents itself as innocently beautiful, but is nowhere near simple.

Gillian Rose, in Visual Methodologies – discussing Barthes’ understanding of mythology – states that “myth makes us forget that things were and are made [13].” Indeed, these images were made embracing the mythology of a specific youthful lifestyle. One of the most obvious signs, however, both promotes and casts doubt upon the projected authenticity – the nudity. The girl is running naked through fireworks. The group is sitting naked upon a van. These things are out of the ordinary, which is why they are striking – but their strangeness also suggests their constructed nature. It is possible that these scenes could be found, but unlikely – it is dangerous to run through fireworks naked, dangerous to be naked on top of a car – and the technical skill evident in the images speaks to a knowledgeable shooter. It is quite possible that Fireworks is one of many images of this girl from that night, running through the sparks until McGinley was sure he had one perfect image (in fact, he repeats a similar situation many times in later work, often with strobes and gels as well as fireworks.)

On a simpler level, the average person simply does not see naked people with the same frequency as they appear in McGinley’s work. While work by earlier photographers, such as Nan Goldin, seems to share visual similarities, as photography critic Tim Conner remarks, “Then too, Goldin’s photos have a strong sense of story. Her images capture emotional pulses – mostly crises – in lives we can actually imagine. McGinley’s are disturbingly random, as though plucked, this-frame-as-good-as-that-frame, from a playacted version of endless summer [14].” It is this feeling of “playacting” that infuses his work, causing a sense that the viewer may be being sold this idea, at the cost of other critical thought. Understanding that this is not “real life” – the actors may be called into question, and it must be asked what their identity signifies. They are white without exception – white, young, beautiful (and in the case of Untitled, paid [15]). They were cast for their beauty, their youth – and it must be the case – their whiteness. It could be argued that within his background (skateboarding, art school, etc [16]) he simply knows more white people, and it is unintentional – but this seems extremely forced. He resides in one of the most diverse countries on the planet, in a city with an extremely colorful population – and no biographical example possible is as homogenous as expressed. Whether it is an allusion to the 70’s magazines he cites as inspiration or simply part of his aesthetic mode – the selection of his models is undeniably intentional.

This is an image, then, of a very specific America, a very specific American youth. Adventure and sexuality may be freer (and gay, youthful McGinley himself is adamant about this) but there is a possibly disturbing undertone that this fantasy is for a certain group of people, the people approved and selected for this lifestyle. Then, for the majority of the world, even outside of its ridiculousness, it is exponentially unattainable. You must be young, American, waifish, freely naked, and part of “whiteness.” It is here, ever more specifically, that the work continues its travel into the collective Spectacle – the domain of Guy Debord’s societal criticism – it joins product advertising in creating the image of an unattainable lifestyle – the “world vision which has become objectified [17].” McGinley shoots thousands of rolls of film, creates elaborate situations, to attain what he expresses as “the life I wish I was living.” If even he – young, hip, white, famous, and increasingly wealthy – cannot actually attain this lifestyle, it is hard to comprehend it as existing for anyone outside of the shallow frame of his camera.

Yet, as Debord states, “The spectacle aims at nothing other than itself [18].” This lifestyle representation replicates itself, not only through McGinley’s work, but an army of admirers seeking to “express themselves” and show their lives (or present their lives idealistically), flooding Flickr with commoditized images of their young sexuality. With America often claiming a puritan like nature, it is comfortable for these youth to see this as rebellion (edgy) – a rebellion in actuality easily part of the system. Debord later warns of “pseudo-goods [style, art] to be coveted. It offers false models of revolution to local revolutionaries [19].” It would be intriguing to see further research into the political and social effects of so many people, spearheaded by McGinley (who now shoots a variety of mainstream commercial work [20]) effectively producing their own lifestyle advertisements.

Footnotes

1 Ryan McGinley. “Ryan McGinley.” Portfolio Website. http://ryanmcginley.com/
2 Philip Gefter. “A Young Man With An Eye, and Friends Up A Tree.” The New York Times. May 6th, 2007, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=1&_r=2
3 Ibid.
4 Ibid.
5 Jeffrey Kluger. “Ryan McGinley.” Time Magazine. May 29th, 2008, http://www.time.com/time/magazine/article/0,9171,1810317,00.html
6 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=1&_r=2
7 Gillian Rose. Visual Methodologies. London: Sage Publications, 2005, p. 69.
8 Ibid, 74.
9 Ibid. 74.
10 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?_r=4&pagewanted=1
11 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=2&_r=4
12 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=2&_r=4
13 Rose, 90.
14 Tim Conner. “Ryan McGinley: Building A Youthsex Brand.” Tim Conner. May 6th, 2007. http://timconnor.blogspot.com/2007/05/ryan-mcginley-youth-brand-in-art-biz.html
15 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=2&_r=4
16 Gefter, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=2&_r=4
17 Guy Debord. Society of the Spectacle. 1967. Translated, Black+Red, 1977. Published online by Greg Adargo, Marxists.org. http://www.marxists.org/reference/archive/debord/society.htm
18 Debord. http://www.marxists.org/reference/archive/debord/society.htm
19 ibid
20 McGinley, http://ryanmcginley.com/

Bibliography

Conner, Tim. “Ryan McGinley: Building A Youthsex Brand.” Tim Conner. May 6th, 2007. http://timconnor.blogspot.com/2007/05/ryan-mcginley-youth-brand-in-art-biz.html

Debord, Guy. Society of the Spectacle. 1967. Translated, Black+Red, 1977. Published online by Greg Adargo, Marxists.org. http://www.marxists.org/reference/archive/debord/society.htm

Gefter, Philip. “A Young Man With An Eye, and Friends Up A Tree.” The New York Times. May 6th, 2007, http://www.nytimes.com/2007/05/06/arts/design/06geft.html?pagewanted=1&_r=2

Kluger, Jeffrey. “Ryan McGinley.” Time Magazine. May 29th, 2008, http://www.time.com/time/magazine/article/0,9171,1810317,00.html

McGinley, Ryan. “Ryan McGinley.” Portfolio Website. http://ryanmcginley.com/

Rose, Gillian. Visual Methodologies. London: Sage Publications, 2005.

posted by Ian Aleksander Adams at 8:00 pm  

32 Comments »