Monday, May 24, 2010

Nike World Cup Ad Is Actually A Pretty Good Short

actually a really great little video (I’ll save the culture commentary for now, since I want to remark about the production of videos like this instead). This is how advertisement should be done. One thing I love about the internet is that it’s giving way to “long” (for advertisement) form quality advertisement versus short (tiny) form HIGH RECOGNIZABILITTYY BUY NOW FLASH THE LOGO AS BIG AS POSSIBLE IN 10 SECONDS advertisement designed to get the most from tiny tv slots.

The advertisement itself can be the entertainment, which you used to have to wait for the superbowl for – it’s not quite like product placement in existing entertainment, since the entire plot line of a small piece can be written FOR this advertisement. It’s less jarring, and if someone tells you in advance “watch this little Nike ad” you don’t feel like you were tricked or anything. You know it’s made to promote Nike, but you can judge it on its own merits in time set aside to watch it, instead of it interrupting whatever you were ACTUALLY trying to do or see.


(obviously the internet is responsible for some pretty horrible things, like talking floating flash pop overs or THIS EVIL WP AUTO POST CRAP, but I think you understand what I’m saying here, right?)

posted by Ian Aleksander Adams at 6:34 pm  

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